In preparation to begin answering the evaluation questions, I have done some initial research regarding some of them:
What kind of media institution might distribute your media product and why?
The Oxford Dictionary defines ‘distribution’ as: “the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries. The other three parts of the marketing mix are product, pricing, and promotion.” As such a distribution company is the company that controls the marketing and advertisement aspects of a film - usually operating separately from the production company. Distribution companies are important as they are responsible for getting films their publicity and making the media product available to the largest audience possible.
- Warner Brothers Entertainment Incorporated (also known as Warner Bros. Studios, Inc., Warner Bros. Pictures, Inc. commonly called Warner Bros., Warners, or simply WB) is an American entertainment company that produces film, television and music entertainment.
- 20th Century Fox Film Corporation (formerly known as 20th Century-Fox Film Corporation with hyphen used from its inception until 1985), also known as 20th Century Fox, 20th Century Fox Pictures, 20CFFC, TCF, Fox 2000 Pictures or simply Fox is an American film studio, distributor and one of the six major American film studios. Located in the Century City area of Los Angeles, just west of Beverly Hills, the studio used to be owned by News Corporation, but its now owned by 21st Century Fox.
- Colombia Pictures is an American film production and distribution studio of the Sony Pictures Motion Picture Group, a division of Sony Pictures Entertainment, a subsidiary of the Japanese conglomerate Sony.
- Paramount Pictures Corporation (commonly known as Paramount Studios or simply Paramount) is a film studio, television production company and motion picture distributor, consistently ranked as one of the “Big Six” film studios of Hollywood. It is a subsidiary of U.S. media conglomerate Viacom. Paramount is a member of the Motion Picture Association of America (MPAA), and also the fifth oldest surviving film studio in the world, and America’s dest running studio, founded in 1912.
- Vertigo Films is a British film production and film distribution company based in London, England.
- Entertainment Film Distributors is a British distributor of independent films in the UK and Ireland for various production companies, currently run by Nigel and Trevor Green.
Warner Brothers, 20th Century Fox, and Paramount Pictures are probably the three companies (from the list above) with the highest budgets, and so I would feel most comfortable with one of those institutions distributing my media product. With that said, first and foremost each of such three companies is a production company and as such may not focus on the distributing of my film as much as I would like them to. Consequently Entertainment Film Distributors or Vertigo Films may serve me better as a distribution company due to their good track record of distributing independent British films - alike mine.
The target audience for my thriller is young adults given the fact that it features teenage characters and has very contemporary themes.
Who would be the audience for your media product?
The target audience for my media product would be young adults between the ages of 15 and 25. Given the relevant and contemporary themes of the thriller, I would target it towards the Western World given the fact that racism, terrorism and fear are sadly very present-day topics that are effecting a wide range of people in such states. Due to the dark themes of the thriller, the target audience will have to be alright with more adult and potentially gruesome content.