In order to find my target audience, I interviewed a random selection of people and asked them the following questions:
- How old are you?
- What is your favourite genre of film?
- What’s your favourite film and why?
- Do you like thrillers?
- What do you like about thrillers?
- Would you go and see a thriller about a group of teenagers trying to survive in a world ravaged by monsters?
Based on the participants’ responses and the enthusiasm to which they responded, I thus concluded that the target audience for my media product would be teenagers (of both genders) around the age of 16 or 17. Whilst elder participants were willing to watch the movie, they were less enthusiastic about the idea and perhaps not quite as enticed by the idea of monsters.
Equally, given how we wish to have a very realistic and potentially gritty film, keeping in line with the British Board of Film Classifications, it’d be likely that our thriller were branded a ’15’ - so despite potential interest from younger teenagers, they’d have to be restricted from viewing our film.
It is likely that teenagers are more interested in watching our thriller due to its relatable nature. After all, it follows a group of three teens on their survival journey. Whilst stereotypically one might think that my film is more enticing to males, the fact that one of the main characters is an independent, feisty, young female attracts such a gender to equally be interested in the film.
Consequently, our target audience would be both male and females about 16-17 year olds.
Stereotypical summary of our target audience - adolescents of both genders, aged about 16-17:
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