Friday, 5 August 2016

Music Video Campaign #1 - The Golden Age by The Asteroids Galaxy Tour

In order to create an overall music campaign, alongside a music video there must also be a homepage and digipak. Consequently, to go alongside my initial music video idea I need to start thinking about initial designs and visual themes for the band's homepage and digipak.

The official homepage, album cover, and single cover, for Danish band The Asteroids Galaxy Tour, is as follows:



The website homepage immediately advertises the band's third album 'Bring Us Together', with there also being an important emphasis on their social networking sites. Consequently, one can presume that it is for this reason that the visual theme doesn't quite correlate with the same sort of style as their initial album's front cover, 'Fruit', on which The Golden Age is a single.




For my music campaign of this song, The Golden Age, there are a few fundamental things I'd like to keep the same for there to be a well-established visual theme across the different platforms: the same font, and a similar colour scheme. Given the music video idea itself, undoubtedly both the homepage and the digipak need to be crazy and colourful.

My band would be called Tina and the Jellyfish, a very organic band with an acid jazz/psychedelic pop style. Given their obscure, artistic nature, I feel like the visual theme is going to be more abstract, with very few actual photographs of the band.



Making an initial design on wix.com I decided to focus on making the homepage fun and vibrant, with a link to their debut album's leading track obvious and easily accessible. Although just a quick job, for the actual website I envision a very similar, fun-loving style. The font I used was 'Pacifica Condensed' given it's alternative, distinguishable look.

Keeping with this established visual theme, the album cover would be very similar in style. Performing a speedy job on photoshop, I came up with the following design:



Not only are there similar colours, and the same font - but the background to the digipak and homepage are the same image. Also, to capture the audience's interest better and make the cover yet more colourful and interesting, I also added a very beautiful drawing of a jellyfish, designed by this artist.

When making the actual homepage and digipak, all of our images would have to be entirely original - but I definitely thing that as a starting point, these initial designs are a strong start for my music campaign.

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