Music Video Campaign #3 - Stabat Mater by Woodkid

Looking into initial designs for my third and final music video idea, I briefly researched Woodkid's website and album cover. His website is stylish yet simple, with his logo, a video of his latest song, and the links to his store and social networking sites.

On the contrary, whilst his album cover is also simple - the single image is somewhat busy and complicated. On some copies, it is alone, whilst on others, it is accompanied by Woodkid's cross-keys logo. From looking at both the website and album, it is apparent that Woodkid favours simple and stylish art, as well as muted colours.

Baring this in mind (whilst also using my own inspiration) when designing initial plans for my version of the music campaign behind Stabat Mater, I decided to follow Woodkid's ideals of a simple, yet stylish and muted colour palette design, but also decided that my artist, the up-and-coming "Jules", would want to create his star quality and get his image out into the world. I consequently decided to use images of Ben Affleck as a representation of Jules.

For my website, I did the bare-minimum of an edit on wix.com just to get an idea of what I'd want my website for Jules to look like. I used a black and white palette (which I then continued with the album cover) and Palatino Linotype font for his title, given the 'classy' quality to his music. I am particularly fond of the atmospheric, interactive background (although this was just built in to the template - with my actual website, I think it would be good to create a replica-type image like this).

In regards to the album cover, I originally experimented with images such as a crucifix, rosary beads and even the ace of spades (trying to connect them to Jules' musical style and inspiration), but decided that I preferred a highly darkened and atmospheric grey-scale picture of the artist. Given how I don't think Stabat Mater would be the headlining song of his debut-album, I then created a song entitled 'Iscariot' in reference to Judas Iscariot, Jesus' betrayer and the thirteenth disciple - this affirming that the album would be highly religious influenced, and maybe even subject to inspiration from 'Renaissance' pieces.

I am very happy with these initial designs and imagine that if I go forward with this particular idea with my group, the final product wouldn't look all too different.