Thursday, 18 August 2016

Music Video Campaign #2 - Pray (Empty Gun) by Bishop Briggs

Thinking about a complete music campaign for my second music video idea, researching into Bishop Briggs' official websites reveals a very underwhelming site, with little information, her latest music video on loop, and only a couple of links to her social networking sites.


Her latest single, Pray (Empty Gun), is yet to be released on an unnamed album (which thus has no official artwork yet) and consequently the visual theme across the platforms for this artist cannot be researched. However, there is a cover for this particular single:


Regardless, for my version of Pray (Empty Gun), the band behind the song is an indie duo called Pilgrim comprised up of a singer (who fronts the band) and a drummer. Their themes are very indie and alternative, whilst also modern and contemporary. I imagine them to be a duo with indie rock origins who are trying to break into the mainstream.

For the visual theme across their homepage and digipak, I want it to be fundamentally black and white, perhaps with a hint of gold. I also envision their look, style and general images to be quite vital, thus conforming to Dyer's star theory. Consequently, both the homepage and digipak are going to be quite photograph-centric.

Creating initial designs, I am going to use the font 'Avenida' due to its seemingly vintage quality, and also because it is simple yet stylish. However, given the fact that this band does not exist, I have very few images to work with - meaning my initial plans will be severely lacking in photographs.

I planned a preliminary design for the homepage with the free online software of wix, although I'm purposefully sparing with the details given the obscurity surrounding this fictional band. I decided to stick with an indie, clean, simple, black-and-white, vintage sort of visual theme which I then stuck to when designing initial plans for the digipak, too.



When it comes to making the real music campaign, I want to have an excess of photos at my disposal, but I imagine I will keep a similar visual theme of 'classical, vintage, black and white'. Whether or not on the final digipak the drummer is also included, is something I'd additionally like to explore.

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