Luke's lesson on what not/to do in a Music Video

Before starting to present our ideas to one another, my class was visited by a member of the media staff, called Luke, who came to warn us about the do's and do not's of making a music video.

• He firstly said that, for the purpose of our course, the most effective thing to do is to include at least some form of Performance Element, and that this should be filmed first as a sort of safety net, in case we don't manage to successfully film our other music video components. Although, he then added, that music videos with three elements were the most effective as they create a good rhythm between components and keep the viewer interested.
• He warned us that we only have 14 weeks until our entire project needs to be completed, and that on our shoot day, we would only be allowed a maximum of two locations (the studio and one another) for a maximum of 4 hours [not including set-up].
• Narrative elements were good, but shouldn't be overly explicitly related to the song's words.
• The website is absolutely vital to the music campaign (although, he noted, often overlooked) as it is fundamental in creating the star image of our fake artists.
• He also revealed that the best music videos have undergone numerous test shoots.
• Whilst there is no real formula to follow, he admitted, he did say that our ideas must at least be feasible - and that if we have an idea with a social issue involved, we must correctly represent it, having done plenty of research before hand.

Baring this in mind, I am pleased to progress forward and pitch all three of my ideas, as they all contain a performance element, and don't break any of Luke's guidelines.