Addressing issues with the video

Having been told from the get-go by all three - our teacher Phil, the music video specialist Luke and also our class - that our idea struggled to have enough elements and could result in a somewhat lacklustre music video, as a group, we have been desperately trying to think of how we could make our idea more interesting... A third location? More dancers? More costumes? An elaborate set? However, no matter how many ideas we come up with, we just couldn't seem to get the visual theme and video arch to correspond with one another.

Consequently, we decided as a collective to drop the whole 'gangsta' idea as it was causing confusion and didn't gel as well with stereotypical indie pop conventions as we had hoped. However, we did still like the idea of using a derelict building in contrast with a clean, black studio.

Stuck, we decided to once again research actual music videos, this time, strictly of the indie pop genre, and, alike so many times before, stumbled upon danish singer MØ's "Walk This Way". Watching it once again, this time however, playing our own song in place of the actual music to the video, we decided to see if any of the video's elements worked well with our song.

In particular, we all loved this shot of five girls staring intently into the camera, and immediately became inspired to create a 'girl group' of actors to support our lead singer in the separate location - an idea we had already discussed in weeks previous.

Equally, the fact that the entirety of the music video is shot at a sports complex, and yet the separate locations within have just been utterly exhausted, the music video further inspired us to strive for an actual abandoned house to film in rather than just a derelict room, as it would mean that there would be so many more rooms in which we could place the five girls and thus generate a lot more interesting and unique footage - which, given how it would all be shot on the same property, would all fit the same visual theme. Also, with these countless 'small' locations, the need to create a third element becomes unnecessary which saves us worrying about where else we can use.

Immediately moving forward with this new/adapted element in our idea, Hannah contacted her mum about whether or not the abandoned house (soon to be demolished) would actually be feasible as a location we could film in. Her mum said that there are a couple of houses we could possibly use and so the pair of them are going to visit and research the sites next weekend. Before progressing further on with the specific details surrounding the locations and elements, we are going to wait and see as to what the houses look like and confirm the availability and ability to film in one.

Dependant on whether or not the houses suit our needs, we are tempted to move our first element - currently planned to be within the studio - also into one of the rooms within the abandoned house in order to maintain a strict visual theme. However, visiting the studio and taking a couple of photos in exploration, we are also quite tempted to keep our first element within the smoky black studio as the contrast could be quite effective, especially considering the back wall looks somewhat warehouse like and thus could possibly fit with our industrial, derelict visual theme anyway. 

Until we can see what the houses are like, we shan't be able to decide.