Evaluation and progression

During today’s lesson, Phil reaffirmed to the class that every music video has an element that audiences look forward to (often when the beat drops) which caused us to question as to how interesting our idea is as it stands; how can we include our theatrical ribbon idea? Equally, we were also reminded that all elements of the music video can’t have been revealed within the first minute and that some need to be introduced later on in order to keep the music video fresh; will the dancing shots be boring by the end of the three minutes? Also, we were additionally reminded that the music video has to have a specific visual style and video arch throughout; do we even know what ours are?

Hearing all of this again, we decided to properly evaluate what material we think we had:

Thinking about our idea, we thought that maybe our colour palette didn’t really work together, what with the purple/blue lighting of the first set and the juxtaposition of the natural, simple lighting of the second. As such we researched suitable colour schemes for our type of video and decided that the 'gangster' genre often plays with a black and gold colour palette (even seen in Bishop Briggs' official single cover artwork for the song we wish to use)... Playing with this idea, we thought that we could have the first location entirely black, but with our artist in gold, and the second location gold and creamy, with out artist in black. Doing so would mean we could still include our red ribbon idea in the, as of yet, undecided third location, and thus make our whole video arch about the use of colour and introduction of red - made relevant by the song lyric, "When all of this blood has run". However, on further reflection we felt like this destroyed what our video was about and no longer fit the conventions of the indie pop genre, which, ultimately, is the predominant category in which both artist and song fit under.

Confused about in which direction we should progress, as a group we decided to listen to the song's lyrics for more inspiration, reaffirming our understanding that the song was all about truth. We found this idea a very interesting theme to play with, and newly reinvigorated, we progressed onwards from our brief change of heart by discussing our video’s timeline, thinking clearly about each second as to what is going on and as to what the camera is pointing at in order to make sure that our idea does not get stale, repetitive or overused.