Wednesday, 21 September 2016

Further development of our idea

In today’s lesson we carried on developing our music video idea further, thinking more about a possible third location, as well as other elements to include in order to keep all three minutes of the video interesting. Speaking to our teacher Phil, we made a plan as to what we should research and plan in the next couple of days.


We watched as many music videos of a similar genre as possible, at this point in type discerning it as a mix between indie pop and hip house, in order to get a clearer idea of what we are aiming for, as well as to get some more inspiration as to what else we could include within our video. As part of this research, we also explored past Hurtwood videos in order to see what ideas would actually be feasible or not.


Consequently, we have decided that for our second location, the 'gangsta set', we are now planning to use an actual location rather than another studio, as we think this would make our video far more realistic, engaging and aesthetically pleasing. Plus, with a real setting we feel like our artist will have more to play with and thus generate more interesting footage. We are planning on using an abandoned house for this; but are still working out as to what we want to use for our third location.

Equally, we are now thinking that the drumming figure is no longer needed in our music video as although it provided another element, actual music videos of the same genres don't usually include any instrumental features.

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