Pray (Empty Gun) pitch - green lit!

Today we pitched our idea to Luke, whom previously gave us a talk on the do's and do not's of making a music video. To summarise: the idea was given permission for us to move further forward into development, but there were a number of concerns about a lack of elements and an issue with the setting of the second location looking possibly tacky. (The below audio file is the second half of the pitch. The first half unfortunately didn't manage to get recorded).

• Luke thought the first location was effective with all the smoke and lighting and that given the drummer and dancer elements, alongside the lip-syncing, we had a lot to play with. He didn't, however, rate the speaker and paint idea too highly as a really powerful slow-motion camera would be needed (which would require paid hiring) and would likely not work as effectively as we envision it to.
• The second location, whilst he liked the idea of, he thought could look tacky if it were made as a set within the studio, although, he did enjoy the contrast between the first and second location. Regarding the gangster memorabilia (i.e: the money and weapons), he advised us to make it less obvious but that it was indeed necessary for our artist to have something to do and play with whilst in the room, so agreed that it would be possible. There was concern, however, that this location could get boring but we assured him that we'd keep cutting back to the dancers and drummers from the previous scene.
• The ribbon idea was liked due to its theatrically, but was cited as perhaps not suiting the theme of the music video. He did, however, enjoy our use of colour. 
• There was no issue with the costumes.

Moving forward, we are cautious that we may need to think of a third location (especially in order to tie in our narrative ribbon idea) that is street/New Money/gangsta related - as well as more elements to assure the video isn't boring. However, at the same time, we don't want the video to get cluttered.

In terms of further development, we are going to confirm our casting choices and then begin some test shoots to assure we have made the correct casting decision as well as to see whether or not our ideas work and how we can further adapt them to make them more interesting and unique. We are also going to get some inspiration as to how we can make our video more interesting, and also research some additional locations.

Although we had a back-up idea prepared to pitch, given our first idea being approved of, there was no need to likewise present that and so we have decided to no longer move forward with developing it. All our attention and focus will now be on our Pray (Empty Gun) idea.