Animatic feedback

Today we showed a target audience our animatic video to gather up some audience feedback before we progress onwards into the final stages of pre-production. The animatic offers viewers a distinct idea of what our video will be about and of all the elements in it, and so is an effective way of seeing whether our music video will be positively received.

 

After watching the animatic, the general initial feedback was positive: people enjoyed it.

In terms of the animatic itself, people thought it was very effective. Our use of colour and annotations (as to make clear what was going on within the shots) was very well appreciated, and the fact that it had been successfully edited to our chosen track helped in terms of visualising our final product.

One member of the target audience described it as “awesome”, believing that we had a clear and interesting idea. Our music video was well planned out in his opinion and would be very entertaining to watch in its final format.

Someone wondered if there was a particular narrative or concept to our piece, but when explained of our anticipation to keep the video as more of an aesthetic piece, he thought it would be successful as the idea that these girls were ‘badass’ came through in the animatic.

There was also worry that the lip-syncing sequences would drag and that the rollerskating aspect may not fit with the rest of our music video; also, they questioned as to whether or not we would actually be able to successfully flood the bathroom. The dancing within our video was not disliked, although they thought the idea of comedic ‘bad’ dancing did not quite fit with the rest of our music video.

However, the video arch of our music video was enjoyed.

Listening to their feedback and developing onwards, we have decided it both most prudent and really rather necessary to film an actual test shoot, trying as best as we can to make the closest possible prototype of what our final product will look like — otherwise, we will not know if the lip-syncing sequences get boring, or if the comedic moments such as with the rollerskating and dancing jars with the rest of the video.

We also need to arrange a risk assessment of our location and talk to the owners of the house as to see what we can definitely do and make sure that we know as to which of our desired activities we will actually be able to perform so that there are no unfortunate surprises on the shoot day.

Despite that, however, we are very pleased with the feedback and reception from the audience. It is important for us to note that the members within the target audience were of both genders but between the ages of 17 and 18, which, relating back to the research I did regarding conventions of the indie pop genre, is the sort of audience we expected would enjoy our video and thus whom we are targeting the video to.