In attempt at making the digipak more youthful, I advised Fran to include more colour on our digipak, and as such she went away and researched a few ideas - one of which being the use of coloured marble.
Using a couple of photos of marble and turning them green through photoshop, Fran redrafted the original digipak, using the font of 'Futura' to add coherency across our products.
Showing me a draft, I was very pleased with the new change in direction which Fran was taking, but encouraged her to make the images slightly darker as it was the black and white of the first digipak which helped participants in our focus group to identify the genre as being indie pop (although they too asked for more colour). I also suggested that she used the same marble theme from the front cover on the back cover to add consistency and keep all four panels similar to one another.
The fact that our artists' head has also been slightly cut off of the digipak is something else of note, and so Fran is going to go away and make the suggested changes before presenting an updated and improved version sometime soon.
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