An update on the Video

Progressing on with the editing of our video, I first of all made sure that the final third of the video had actually been edited and was no longer just the remnant of a performance cut. This meant including footage which hadn't already been used as to keep the video fresh and interesting, and finding logical ways to include such within the cut so that it didn't jar or look out of place.

First of all, given how this moment in the lip-sync went on for particularly long, I intercut it with snaps of each cast member looking up to the camera on each respective beat.

With the beat's drop, I then cut to shots of Juli dancing in the graffiti room, intercutting the sequence with shots of Louisa and Charlotte exploring that same room. With the echoed, slowed down man's voice, I used an edited version of Luca performing a skateboarding trick behind Juli. However, I am going to change this as the change of location is jarring. Instead, I believe that by ensuring that all of the shots are kept within the singular room, it gives the sequence purpose and reasoning, and thus creates a moment within the music video.

Aside from that, I haven't developed the music video much further at all. However, next time I am going to go into the editing process with a clear idea as to what to do, which is generally cleaning up the entire video. In particular, I wish to get rid of a number of the rapid snare-drum edits, as they become repetitive and overdone which lessens their impact and makes them predictable and boring, and equally, some of the lip-syncs are somewhat lengthy and would thus benefit from some cut-away shots edited amongst them. The quick spray painting edits should continue on for longer in time with the rhythm as it makes little sense to cut when it does, and the chorus' beat drop with the skateboard trick is somewhat stale and could thus have a little bit of life added into it with some different skateboarding shots and angels.

Whilst the video is slowly getting there, it is evident that I still have a lot to do!